Clients Always Fall for Tech-y Buzz Words

The clients always go with the ad agency that tallies more uses of words like "viral," "app," and "social media" during their pitch. I just watched the Waste Management episode and was shocked that the "unanimous decision" went against the agency that pitched "Trash Can." Remember, the goal was to create an ad campaign to get the message out that Waste Management turns garbage into energy. "Trash Can" was so simple you had to wonder why no one thought of it sooner. And what happens when we return from commercial break to see what agency they select? They unanimously vote to go with the agency who got out their iPhones during the pitch to show the client what no one will ever do with their iPhones. You just have to shake your head at some of the decisions these companies make.