MovieChat Forums > Somm (2013) Discussion > Sommerliering seems like bulls**t

Sommerliering seems like bulls**t


I don't mean that in a derogatory way (okay, I do, but not as much as you think). A lot in life depends on how well you can bulls**t, even in very empirical fields like science. How you present yourself, how you talk, how you look do make a difference between success and failure. That's how our primitive monkey brains are wired to work.

But sommeliering seems to take this to an extreme not seen in any other profession. Repeated researches have proven that sommeliers are not all that great at identifying wines. And why do we need someone to tell us where wines come from, and which wines go well with what food? Can't we read labels? And doesn't preference for food or beverage depend on personal taste?

Yet restaurants shell out over USD 100k per annum for an 'accomplished' sommelier. So there's a market for these guys. Why? The only rational explanation is that sommeliers - their manner, their appearance, their knowledge of wines and their ability to talk about them - are as a whole human decorations for expensive restaurants. Sommeliers are not good at what they purport to do - identifying wines and pairing them with food - but in truth serve another purpose; they exist to signal to customers that they are eating in a classy restaurant, that their experience is classy enough to justify the price, and that the customers themselves are classy. Hence the bulls**t.

reply

I think you have a point. I admired the dedication of these guys and I think that some of them are talented and knowledgeable. But I agree that restaurants are trying to up their status by paying money to a guy who has won prestige by being put through a wringer that very few can withstand.

reply

It is a lot of bullish/t and I'm involved in it right now, having taken the first in the series of exams. My boss is at the top, having not passed that last exam -- and he's got no intention of taking it at this point (he owns a wine boutique in Westchester County) and his breadth of knowledge is unfathomable. I've watched him in blind tastings nail the grapes in a blend, right down to percentages. So, while a lot of it is b.s., a lot of it is legit.



*****************************************
The world doesn't owe you a damn thing.
Lauren Bacall

reply

It's far more *beep* than you can possibly imagine. They hardly ever get things right.

First, the sum total of their knowledge is nothing but a compendium of citations from back-labels and commercial glossies such as the Wine Spectator. No where in their curriculum is there any effort to instruct how wine-things really work.

That, of course, would involve a grasp of rudimentary science that's far over the heads of most--at least for the ones that I've met and with whom I've discussed. A persistent howler in this respect is their consistent misunderstanding of 'oxidation'--when the real culprit is bacterial spoilage.

Another good example would be their collective obedience and worship of 'terroir' which, as a testable null-hypotheses, simply doesn't exist. Yet all of their slavish rote memorization is intended to demonstrate 'unique' qualities of a particular area.

Then, of course, you encounter the blundering explanations for 'tannin' and 'malolactic ferment': the real importance of flavin-3-ols are described by its molecular structure, and no, lactic acid doesn't taste 'creamy'!

Moreover, knowing 'proper' service (by whose standards?)and doing real service are only nominally related; nothing in the masters program can prepare you for this because, after all, real service is defined by the customer.

Then, of course, there's purchasing and inventory/cost control. In this respect, the bottom line for the wine manager is to make money for his/her employer.

Now i could go on and on, including a recursive statement about the uselessness of double-blind tastings. What's necessary is the ability to malke a split-second decision in front of a customer as to whether the wine is acceptable in trams of being without fault. The rest is dross.

Bill Harris

reply

It's far more *beep* than you can possibly imagine. They hardly ever get things right.

First, the sum total of their knowledge is nothing but a compendium of citations from back-labels and commercial glossies such as the Wine Spectator. No where in their curriculum is there any effort to instruct how wine-things really work.

That, of course, would involve a grasp of rudimentary science that's far over the heads of most--at least for the ones that I've met and with whom I've discussed. A persistent howler in this respect is their consistent misunderstanding of 'oxidation'--when the real culprit is bacterial spoilage.

Another good example would be their collective obedience and worship of 'terroir' which, as a testable null-hypotheses, simply doesn't exist. Yet all of their slavish rote memorization is intended to demonstrate 'unique' qualities of a particular area.

Then, of course, you encounter the blundering explanations for 'tannin' and 'malolactic ferment': the real importance of flavin-3-ols are described by its molecular structure, and no, lactic acid doesn't taste 'creamy'!

Moreover, knowing 'proper' service (by whose standards?)and doing real service are only nominally related; nothing in the masters program can prepare you for this because, after all, real service is defined by the customer.

Then, of course, there's purchasing and inventory/cost control. In this respect, the bottom line for the wine manager is to make money for his/her employer.

Now i could go on and on, including a recursive statement about the uselessness of double-blind tastings. What's necessary is the ability to malke a split-second decision in front of a customer as to whether the wine is acceptable in trams of being without fault. The rest is dross.

Bill Harris

reply

shut uuuuuuuuuuuuuuuuuuuuuuuuuuuuuup

Made you look!

reply

[deleted]