Really lousy marketing
Unbelievably lame marketing. I thought Sony and quantic dream would be pushing this as its the PS3's last swansong (well I consider it to be anyway) and its getting released in just over a week! Mostly everyone is confused about the game and its storyline/plot: first there's a trailer of a girl with this mysterious entity then the E3 trailer and demo has her shooting guns and in the middle of a civil war in Somalia.
I wish they (Sony and quantic dream) would market this as much as they advertised 'the last of us'.