What did they do?
Sit all the owners down and say "we need you all to start acting like pricks"
Kelly: I am! Ohh we know, we just want everybody to act more like you!
Vern, you just keep acting like Vern. Kelly, you're doing great, but you others need to step it up! Back stab your family, on camera, like Kelly!
Hank: I don't have any family to screw over! OK Hank, you just keep doing stupid, dangerous stuff, while bragging about how good you are.
Emily: What should I do? Well ...umm...act like you're an expert, and want to fire people for doing things you've done..Gotcha!