Because there is little else you can do with Superman. He was created during the 1930s to became a symbol of American strength and purity of spirit. An All American Hero that stood up for the world entire and gave people something to believe in during hard times.
The problem with making Superman such a symbol however, meant that he couldn't be flawed in any way beyond his weakness to the traditional green Kryptonite which only weakens him physically.
When the Golden Age of comics ended and the Silver/ Bronze and Modern ages rolled in, the stories became progressively darker, forcing writers to come up with new story lines to give Superman a less one dimensional characterization. However because of his original status as a true symbol of purity, honesty and strength, most attempts to humanize him have to be done with rather cliche plots or alternate realities, such as Lois dying and him becoming evil. However these story lines have to fight against 70 years of status symbolism, hordes of hard-core DC followers and comic book fans in general, making it almost impossible for him to be anything but the Superman he was originally created to be. An eternal symbol of Hope
"Even though you've been raised as a human being, you are not one of them. They can be a great people, Kal-El, they wish to be. They only lack the light to show the way. For this reason, above all, their capacity for good, I have sent them you... my only son."
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