I just don't get it, the Following is one of the most laughably bad shows ever to grace the TV, yet this superbly acted, atmospheric show gets the push? There are no words to describe how much this sucks....
Satan is in deep $h1t!
Leaving Following aside, the unfortunate thing is reality shows getting millions of viewers and large demo number whereas these shows gets gets chopped.
Whoever came up with this rating system of 18-49 needs to be stoned to death, its so ridiculous and so many shows got cancelled because of it that it hurts.
"Whoever came up with this rating system of 18-49 needs to be stoned to death" couldn't agree more, you are the man! lol
shareAdvertisers are the ones who like the 18-49 demographic. Those are the people who respond more to the advertising. Older people know most advertising is BS and don't change buying habits because they watched a snazzy commercial, but a 22-year old will.
shareActually, I believe 18-49 year olds are valuable to advertisers simply because much fewer of them watch TV than people 50 and over. Simple supply and demand make them more valuable.
Sorry, but you're mistaken. Advertisers just want people who respond to advertising and buy the products.
shareThis is per "TV by the Numbers" which is one of the main TV ratings sites:
http://tvbythenumbers.zap2it.com/numbers-102/
Why all this focus on 18-34 and 18-49 year olds! It's the people over 50 who have all the money. Why be ageist?share
I know it is counter-intuitive for some people, but the focus on the younger age demographics isn't a function of spending power or ageism, it's a function of advertisers desire to reach younger viewers, and relative availability. It's much, much easier to reach a 60 year old than a 25 year old via television advertising because on average a higher percentage of 60 year olds watch a higher percentage of television than 25 year olds.
Relatively speaking, the 60 year old is easy to reach and the 25 year old far more scarce. The relative scarcity of younger viewers increases both the focus and advertising premiums paid for younger viewers.
Whether this is good, bad, right or wrong, I can't really say. I can say, at least for now, that's the way it is.
It's really not just about how old you are or how much money you have to spend. It's also about how easy it is to reach you. The easier it is to reach you, the less advertisers are willing to pay for you, the harder it is to reach you, the more they are willing to pay.
Ironically Shawn Ashmore (plays Mike Weston in the following) is married to the executive producer of this show
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