Cashmere with a Kardashian K

I HATE when people try to come up with new cutesy spellings for their products. This Kashmere skin care line feels like it's trying to capitalize on the Kardashian brand. Since the market/world is so saturized with Kardashian Krap, that's the first thing people will think of when they see a new "K" product. I get it that this Kim also wants to use her initial, but the "K" is too synonymous with the Kardashians right now.