MovieChat Forums > Du zhan (2013) Discussion > Annoyed by all the Buick ads?

Annoyed by all the Buick ads?


Is it just me that became annoyed by all the extremely blatant product placements by Buick. First it was just the one model and then every other car is a Buick on sale and the camera swooshing around them, zooming in on them, showing us the SPORT button and everything else.

The first 10min were OK but then for the rest of the movie it was like they tried to force the cars down my throat.

Very tasteless by Johnnie To whose movies I usually enjoy.

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Well... you gotta get the money from somewhere... but yes, it was distracting.

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Well Buick is very popular in China

http://insight.amcham-shanghai.org/buicks-road-success-china/


[...]

On the streets of Shanghai today, and indeed throughout all of China, Buick is one of the most popular automobile brands.
[...]

Dr. Sun Yat-sen, China’s first provisional president, took his first automobile ride in a 1912 Buick. In 1924, Pu Yi, the last emperor of China was sold a Buick four-door sedan and a Buick four-door limousine. They reportedly became the first cars ever owned by an emperor of China and the first cars to enter what had been the Forbidden City. Zhou Enlai, China’s beloved premier, kept a Buick at his home here in Shanghai.


But yes it does smell of product placement

http://www.imcdb.org/movie_2165735-Du-zhan.html

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