As a consumer, I certainly wouldn't mind spending an extra $.44 a year to give the tomato farmers a better wage.
I can't believe that Publix is willing to take a PR hit over something like this. I feel like as a business they would want to do just the opposite and take advantage of what could be positive publicity by standing up for its suppliers even just a little bit.
Pathetic Publix..
44c per family per year would (could) double the tomato pickers wages, according to this documentary, as I recall.
I can't see why Publix are so bone-headed about this issue but it probably needs some movement to start up which has enough money behind it to push a "Our Farm Workers Are Well Paid" or "OFWAWP" seal of approval for supermarkets. Other slogans and acronyms are available.
The problem is who's going to push this?
If the opposite of Love is indifference, what's the opposite of Hate?