Yeah. The movie came out on 1,862 screens and grossed just $5.72 million opening weekend. There is basically no scenario where a wide release film (though this wasn't super-wide) grosses under 6 million opening weekend and the studio is happy.
Miramax spent at least $15-20 million marketing this movie. So that $10 million budget is actually $25-30 million. 17 million gross, minus the theaters' cut and physical distribution costs is about $8-10 million.
But even in this scenario, the studio *could* have made money on the film in one of two ways.
A) They presold the foreign rights based upon the collective name value of the high profile cast. This is what happened with Reynolds' SELF/LESS. Focus presold the foreign rights at Cannes and covered the entire production budget before they started filming. Focus Features' only exposure was on domestic P&A. But, they had to release the film wide in order to fulfill their contractual obligation to the foreign distributor. (Films released wide in the US have a higher market value on the international market than those that are not.) As a result, Focus quietly released SELF/LESS in early july with a total P&A spend of well-under $10 million. The movie absolutely died, but all in... the studio will be made whole. The foreign distributors however, well, they're left holding the bag.
B) Great DVD sales.
Adventureland clearly doesn't fit into Category A. There is no way that foreign distributors ponied up 10 million in presales and then just... didn't release the movie. Adventureland never even saw theatrical release in most of the world. This isn't uncommon for comedies, especially heavily-localized period dramedies.
Adventureland also clearly doesn't fit into Category B. The DVD market was already dead as a doornail by 2009. The studio *might* have broken even once you account for cable sales, netflix streaming rights, network sales and the remaining DVD numbers, but no one was happy. You don't make a movie with this cast and this director and hope to break even.
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TL;DR -- Making 16 million domestic on a 10 million dollar wide release film is an absolute disaster.
,Said the Shotgun to the Head--
Saul Williams
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