My husband used to run a film production facility where a famous game show was shot. Sometimes I would watch the auditions or the show's filming and I learned that morons are fine contestants, generally preferable to smart (read: dignified people) because they jump up and down and squeal and make fools of themselves so willingly. Also, if the questions are too hard they make sad-puppy faces for a second, then brighten, clap, and guess. They just make better television and if they don't the director reshoots the scene.
Additionally, since these shows aren't aimed at regular viewers of, say, Charlie Rose or NOVA, the contestants appeal to the viewing public.
I think it says a lot about what we consider "entertainment" now.
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