It makes a lot of sense to me. If only we taught kids at school how to eat healthy we would all have more freedom of choice and dramatically less healthcare cost. Same with exercise, it's not about competing and beating your neighbor or beating your own marks, the aim should be to add exercise as part of your lifestyle. And this is healthcare 101, but no one profits from people having better health. So instead, the average American drinks 45 gallons of soda per year, gets diabetes, tests, pills, surgery, etc. Problem solving is not profitable.
just the lunch options at the elementary school level is alarming. hot dogs, hamburgers, pizza, and nachos are the regular choices. and for most families, their options dont become healthier once they go home. it comes down to the simple formula of 1. eat less 2. do more. but with all the delicious, cheap, quick foods out there and all the entertainment while sitting, i really dont see us getting thinner as a country. maybe decreasing the alarming rate with which we become obese, but maybe i am just being pessimistic.