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Why did The Best Man Holiday lose 300 screens in its third weekend?

posted 10 years ago by big20748
2 replies | jump to latest

Universal doesn't know how to promote a black movie. First, I'm pissed that TBMH only got 2,000 screens to begin with on its opening weekend. (All black movies only get 2,000 screens, if that, when it first opens. Except if your Oprah.) Universal only added 50 extra screens in its second weekend. They should have added more screens to help it out against The Hunger Games. But this weekend they subtracted 300 screens from 2,000 screens to only 1,700. Does this make sense to you. On the Thanksgiving holiday no less. While Delivery Man gets 3,000 screens and is flopping. Universal is disrespecting this movie because they do not know how to promote a black movie. It is pissing me off. TBMH should be in 2,5000 by now and I'm being conservative. If it was a white movie that made 30 million on its opening weekend, the movie would have been expanded to 3,000 more screens on its third weekend. This is just disrespectful.

[–] Sparty627 10 years ago

I agree, but it's about money, and if this movie is not going to attract a certain demographic why would a movie theater show it? I went to see it yesterday at a major Regal cinema and there were only Black people in there. I stopped and looked around and only saw Blacks, about 10 people. There's nothing wrong with that. The point is there is little to gain financially from showing this movie in a predominantly white community if no one is going to see it. They're better off keeping Thor and other movies from a financial perspective.

I'm a karate man, see! And a karate man bruises on the inside! They don't show their weakness.

[–] Movie-Jay 10 years ago

I actually think that's about right.

It made a good deal of its money the first two weekends. The grosses seem to follow the usual pattern.

Most of the screens its losing anyway are at multiplexes in big cities that had it on 2 or more screens, depending on the area.

It's still going to do well this weekend and is a box office hit, sitting at over $52 million going into today.

Should easily sail to the mid 60s by the end of the weekend.

Of course I'd love it if black movies could play in smaller towns, but they never do.

I always had to travel or wait for video growing up where I did because there were like 5 black people in the whole small city.