Very good film and cleverly done
Just seen this as part of the LIFF and the director gave a Q/A after the film. It was well received, which is understandable as it's a very witty film with lots of wry humour though the sinister and danger is never far from the surface as befits the period of the time. The director said that 30% of the film is archive footage and this is why he decided to shoot using old style film so that the footage and film fitted seamlessly together. And they do; I forgot that much of what I was watching was real and not the film.
The message that the film conveys is inspirational. Namely that a positive and simple message (a vote for no = happiness) managed to draw Chileans out to vote at a critical period in their recent history. Watching how the ad campaign was run, how ideas were arrived at, the ads that were aired in a brief 15 minutes over a 27-day period was engrossing.
The director said that the main character Saavedra, played by Gael Garcia Bernal, is a fictional composite of two real life ad men involved in the 'No' campaign. It was a perfect role for Garcia, written with him in mind. He was matched on the screen by Alfred Castro who played Lucho Guzman, Saavedra's nemesis.
9/10 from me and I'll be buying the dvd when it's released as well as watching this director's two previous features in the meantime.
Why problem make? When you no problem have, you don't want to make ...share