An ode to the cinema .. but has very limited theatrical run?

I absolutely want to go and see this film. But I want to see it in a cinema. Yet it is very bizzare that despite a film being about how digital cinema is changing and improving things, it has a very limited theatrical run. I can't see anything about the film screening here in the UK.

Surely it help promote digital cinema, chains and indies should be willing to take on screenings of this film nationally? Sure, it's not going to have quite the same pull as Transformers 900: Revenge of the VFX People, but I'm sure there would be sufficient interest in larger cities - somewhere people can get to fairly easily?

Hmm.