This was originally meant to be shot in black-and-white but A24 shot down the idea.

West pitched it to A24 early in the making of X, and tried to make Pearl as financially feasible as possible. So he suggested shooting in black and white, because black and white cuts costs. For instance, “if a wall is the wrong color, it’s just gray now, we don’t have to worry about repainting it,” West explains.

But A24 executives already had a handful of recent black-and-white releases, and told West they weren’t necessarily interested in funding another. So he told them: “The other idea I have is to go all in on the other direction and go full-on Technicolor-inspired, almost like a Disney movie.”