Good interviews, horrible and pretentious advertising

I've really liked what I've seen of Piers Morgan's interviews so far. Probing and jovial, they really make up for Larry King's absence. He reminds me of a British Charlie Rose.

That said, CNN is doing a horrendous job marketing him, and is really putting me off. It's so stuck up and pretentious. It essentially boils down to them getting post-interviews with interviewees and asking "So, was he awesome? How's the set? Was it also? Isn't he amazing?"

"the optimist believes this is the best of all worlds. The Pessimist fears this is true."