MovieChat Forums > Page One: Inside the New York Times (2011) Discussion > Product Placement of Coke?

Product Placement of Coke?

posted 13 years ago by longvacation333
4 replies | jump to latest

Diet Coke and Coke Zero were EVERYWHERE throughout this movie and their logos very visible - does that mean it would have been product placement on the part of Coca Cola or not necessarily?

[–] TheSummer2012 12 years ago

Ha ha, I thought exactly the same!
But I don't think so - it's more likely that the NYT has Coca Cola vending machines and its staff is hooked on the stuff!

[–] TheoGraves 11 years ago

True story about journos being hooked on the cola. A former editor at a paper I work at drank a two liter of RC Cola and smoked two packs a day.

When he got laid off, he had to start a new gig as a lowly reporter, so I wouldn't be surprised if the consumption of these vices have increased.

[–] MaxPopcornPower 12 years ago

I don't know if the Coca-Cola company even bothers to pay filmmakers to put their products in films. Or even if they care how they are portrayed. Their money is better spent on weird expensive television adverts.

Coke is such a common product, that it is hard not to feature (especially when you're filming a documentary in New York). If you see a fizzy brown liquid in a glass, how do you know it isn't Pepsi or L.A. Ice Cola?

Product placement is rarely practical for trying to remind people about the existence of an already popular product, rather it is about bringing a lesser known product into the public eye.

You saw Coke all up in this film. I watched Transformers 2, and the Social Network, and had a sudden unrelated urge to try Mountain Dew. Of course even Homer Simpson would rather drink Crab-Juice than Mountain Dew.

[–] chicago85 12 years ago

Where I used to work (a large state medical school) they had contracts for the vending machines. You could always bring something different from home and keep it in your departmental refrigerator though. Auxiliary enterprises even came around and ordered soft drink machines out that the depertments had bought for the convience of their employees. They wanted a total monopoly. Maybe Coca Cola got one from the NY Times.

I know that some fast food chains link up with Pepsi or Coca Cola and you can't get the other brand there. You end up buying somethig just because its wet and its hot outside.