Does the vodka company have significance? (maybe spoilers)

Just something I've been thinking about. The vodka company, from the first ep, is called Fenrir. Fenrir's an important entity in Norse religion; he rips off Tyr's (not Ty from the series, the god Tyr) arm, kills Odin during Ragnarok, and is then killed by Vidarr.

Also, (mostly joking here) shouldn't Ty (Hodr) apologise for killing Olaf (Baldr)? :)

EDIT: Just got to ep 8 and found out about the vodka company.