Love the POM CEO lady
Frankly, I'd love to see a documentary on her. How on earth did she start a pomegranate juice company? Why is she so sassy?
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MovieChat Forums > The Greatest Movie Ever Sold (2011) Discussion > Love the POM CEO lady
Haha, I actually enjoyed their company's points in the movie too.
Where are we going?
Everywhere!
Lmao agreed, she was great
sharelol yes! I'm watching the movie right now and came here to talk about the POM people, and her specifically. They seemed so cool and nice (especially her!) that I actually became curious about their product, even though I hate product placement (which I obviously put to the side, since I am watching this movie).
shareAnd since she boasted of being a Jewish mother, I wanted her to cook for me. (Since she's into the health thing, she probably knows some vegetarian spins on traditional recipe--or pays someone who knows.)
She also reminded me of Carole Bayer-Sager. (http://www.carolebayersager.com/)
"Well, for once the rich white man is in control!" C. M. Burns
It didn't say she started the company. I don't know if she did or not. It said she was CEO.
Anyway, yes she's charming. What I liked in the movie is the glimpse at some of these execs and their decision-making process. You can see who is open to new ideas an innovation and who's dense and thick-witted. I think anyone who'd turn down this opportunity would be a fool. Look how good it made her and her company look. Smart lady.
"I'll book you. I'll book you on something. I'll find something in the book to book you on."
"I think anyone who'd turn down this opportunity would be a fool. Look how good it made her and her company look. Smart lady."
You mean, it made her and her company look good to the 17 people who saw this?
You underestimate the secondary market for documentaries. Most will play the arthouse circuit, but look at the budget and recognize that you can be quite profitable just from that. then, you get a critical and award buzz and that translates into DVD sales and rentals, which brings even more money. This movie brought them more exposure with a $1 million sponsorship than probably their entire previous advertising budget, since the inception of the company. That's pretty darn smart.
As for the companies that were afraid, they probably had a lot to be afraid of. Coke is an unhealthy product no matter how you spin it. They know it and don't encourage scrutiny. A film like this would bring out their critics and they know, based on Super Size me, that Spurlock would have to address those issues, even if it is someone else delivering the criticism. Companies like this spend millions trying to convince you that their product makes you feel better, look better, or live better, rather than contributing to obesity, caffeine addiction and potential diabetes.
Mane and Tale probably benefitted more than anyone, since they didn't put up any money (according to the end-tag)and got some positive exposure, even if they were the butt of a joke. They have probably seen it before, but Spurlock, didn't rub the joke into your face. The key moment is when he smells it and seems to react positively to the scent.
"Fortunately, Ah keep mah feathers numbered for just such an emergency!"
"Most will play the arthouse circuit, but look at the budget and recognize that you can be quite profitable just from that. then, you get a critical and award buzz and that translates into DVD sales and rentals, which brings even more money. This movie brought them more exposure with a $1 million sponsorship than probably their entire previous advertising budget, since the inception of the company. That's pretty darn smart."
I do not dispute that this can happen, and don't discount it simply because it is a documentary.
However, none of the rest of what you post, was pertinent for this particular documentary.
Critical and awards buzz? Nope
Translated into DVD sales and rentals. Nope, unless you have some evidence to the contrary?
This movie grossed less than that $1M sponsorship, and surely there had to be some distribution costs surrounding, even as a documentary. So even on a shoestring budget, this thing lost money.
So, if you suggest that a company like POM got some ancillary benefits by being associated to this thing, and even as you suggest, a better return that their other advertising streams, well then, I'm gonna have to force you to SHOW YOUR MATH.
Well I am only one guy. But here I am, two years after this movie came out,watching it for the first time on a early Sunday morning. I have heard of POM,but instantly forgot about it since I don't drink that type of juice. I don't think I will be drinking it, but I will remember their product, tell my wife about the movie and how good it is , who may tell all of her friends at work about the movie, and so on.
I don't know much about the industry, movie or advertising, but I think that POM is getting their money's worth out of this movie. In the short term,probably not. But in the long term,as in my case,you never know.
Movie was on SBS in Australia today. I'd never heard of POM, don't know if they have it in Australia, don't remember it from when I used to live in the US. The CEO woman is a billionaire according to Wikipedia...
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