How does disabling the Message Boards enhance customer experience?
Apparently IMDb will be deleting all Message Boards in a few weeks. I am curious how deleting the Message Boards enhances customer experience, as they claim in their statement. If anything, it brings more people to the site, as they are curious about certain movies/shows/talent, and they want to discuss and see people's thoughts on the subject. If people don't like the message board feature, then they can choose not to use it.
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IMPORTANT: IMDb is the world’s most popular and authoritative source for movie, TV and celebrity content. As part of our ongoing effort to continually evaluate and enhance the customer experience on IMDb, we have decided to disable IMDb’s message boards on February 20, 2017. This includes the Private Message system. After in-depth discussion and examination, we have concluded that IMDb’s message boards are no longer providing a positive, useful experience for the vast majority of our more than 250 million monthly users worldwide. The decision to retire a long-standing feature was made only after careful consideration and was based on data and traffic.