Mediocre trailer, medicore film? This could be embarassing for GW.
The trailer certainly looked lacklustre, poor pacing, poor focus. it doesnt bode well. While the first trailer will be there just to show Space Marines even that could have been done better. Some game footage looks better.
However what tickles me is that trailer to trailer this production doesn't match up to Damnatus, and while trailer quality is no guaranteed indication of film quality a film rarely exheeds its trailer. It either keep up to expectations, or is worse to some degree.
Some will not understand comparisons to Damnatus on the grounds that Ultramarines has a professional production budget, however on release comparisons are all but inevitable. A quality production will lay the ghost to rest first raised when Games Workshop applied a dogmatic protectionist ideology to their intellectual property. However I think I will enjoy Ultramarines all the more if it fails. If it doesnt eclipse Damnatus, or heaven forbid doesnt match up to it Games Workshop will lose a lot of face, and that will be worth watching. If Ultramarines is the plotless mind candy it appears to be, the larger budget may well not translate into a superior film.