It's a movie for kids...


... why is it this simple fact has escaped IMDB critics? I'll repeat, it's a childrens picture for children. Where's the harm?

"The perfect organism. Its structural perfection is matched only by its hostility."

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There's no harm, but neither is it harmful to complain that a kid's movie is stupid, which IMO the Ice Age series is getting. ebertfan92 had it right, "it's a kid's movie" is basically just a cop-out to push out, plotless, crazy, over-the-top crap.

Just because a movie is for kids, doesn't mean it can't have a deep, emotional plot (or to put it another way, if you're going to make a kid's movie why not put in that bit more and make it a family movie, there's plenty of kids-only stuff on TV as it is).

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It's not an excuse and besides as far as the audience is concerned, if some kid wants to have a laugh at an Ice Age movie, what's the big deal. Or should I get down on one knee and explain that the quality of children's entertainment has been utterly tarnished by puerile characterisation, that money has stipulated what kids may watch, that children's entertainment has become too childish.

When I said it's just for kids, what I mean to say is the film or the book or whatever should be evaluated with this firmly in mind. Critiqued on its own terms. Mind you, it's not helped when a film appeals to both demographics; pre-adolescents and adults. Harry Potter and so forth. Either children are getting more sophisticated or adults are regressing, I'm not sure which.

In any case, when people say "come on now, it's a kids movie" I figure it's a plea to not take the material too seriously. The same kind of thing happens with Will Ferrell comedies actually. An odd schism between fans and people who smugly state that it's not comedy. Not properly, that is. Dead silent comedians, now that's authentic comedy. So you have Ice Age 4 or 5 or 6, whatever. Well hang on, that's not a proper kids movie, that would be Coraline or Up. I get annoyed with this superiority people exercise. Observers who conduct a couple of genre studies on 40's Noir and, license in hand, tear the piss out of every category for not being 'true' or authentic. Some have the decency to frame this as a question of quality. As problematic as this is, it's a lot easier to swallow than outright derision such as you'll no doubt find on the boards for this movie.

I usually don't write anything concerning kids stuff, I don't watch Ice Age movies, so feel free to have a cry about my lack of a foundational experience. I will say this though.

The 'kids movie' argument (though it's more of an evasion) is mostly ineffective for obvious reasons that other posters will wax on about. Where it is usefully deployed, in my opinion, is at those films which a) kids get a kick out of and b) don't deserve much in the way of serious thought or criticism*

- Ice Age sequels
- Any of those Chipmunk movies
- A thousand other films which are regularly denounced on IMDB and held up as an example of the 'death of cinema' (cinema isn't dead, it just smells funny, to paraphrase Zappa).

Children don't really seem to care a whole lot about subtextual elements, they seem to want some kind of caricatured villain or hero with a funny voice who dances at the end of every film to the latest chart topper. Because most kids are kind of dim. Lo and behold, that's what gets made.

So relax, it may not be able to dislodge your cherished The Last Starfighter or Batman: The Animated series as titans of children's entertainment. But you know, it's just a kids movie.


* with the exception of those studying animation or similar, audience demographics, anyone who uses such materials for scholarship. "serious thought and criticism" considers the general IMDB/film audience

"The perfect organism. Its structural perfection is matched only by its hostility."

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In any case, when people say "come on now, it's a kids movie" I figure it's a plea to not take the material too seriously.
Which is basically a way of saying "er, please don't notice that we couldn't come up with a plot that the parents don't find intellectually insulting".

Lion King for example is a family movie, because while the plot is simplistic and clichéd, it's also mature enough that adult will enjoy it as well, the same with the first Ice Age movie, Shrek, and a whole host of others.

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Not at all, I'm not speaking on behalf of the producers of the film in question. Which you seem to be able to do.

I'm not talking about any movie in particular except for the fourth Ice Age movie, an installment which appears to be a representative example of the worst type of franchise entry with regards to this particular genre (kids movie, not family movie).

"The perfect organism. Its structural perfection is matched only by its hostility."

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Lets see, Ice Age was IMO a good family movie, reasonably mature plot (for a family movie), but with plenty of room for comedy, and good, solid characters. The Meltdown was okay, although the whole 'one big happy family' thing at the start was a bit odd I felt, I mean, is a carnivore someone you'd want near your children. Dawn of the Dinosaurs? I mean, seriously, What. The. Hell? Now it's pirates. And after this is it going to be time travel?

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Which is basically a way of saying "er, please don't notice that we couldn't come up with a plot that the parents don't find intellectually insulting".

Lion King for example is a family movie, because while the plot is simplistic and clichéd, it's also mature enough that adult will enjoy it as well, the same with the first Ice Age movie, Shrek, and a whole host of others.


Exactly.

Three of the best "family" movies I've ever seen were released in 2009: Coraline, Where the Wild Things Are, and Fantastic Mr. Fox.

Coraline was the most "traditional" family film, in a sense, since the director made The Nightmare Before Christmas and James and the Giant Peach. He gave us a maturely written-movie, but one that was primarily intended for children. Having said that, adults could definitely enjoy it as well. The latter two are special considering they were made by filmmakers whose resumes consisted of mostly R-rated material. Not sure if I'm explaining it in a weird way...I just think that all the latter two come across as movies that are written with more of an adult state of mind, but because of what they were based on, also become accessible to children. Coraline was more of a kids-first film, while Wild Things and Fantastic seemed adult-first. But all three share a common factor: They don't treat their audience like friggin' morons. And that is why they succeed. Am I saying every single kid (and adult) will like the movies? Of course not. But I am saying they set a precedent for "family" filmmaking, one that should rightfully determine the way people write for their audience.

2 ma hataz!
http://www.youtube.com/watch?v=5eB-1k0kYhY

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What gives us movies like this is simply profitability. I try to keep in mind the kind of thing I used to like as a kid. I liked Teenage Mutant Ninja Turtles, the cartoon and the movies. Naturally, the show was junk if you consider that kids shows ought to have some kind of appreciation for nurturing an intellect but dang it, that was a fun show. Kids like to watch things that are fun. 'Fun' is a nurturing concept all on its own. The 1980s was filled to the brim with trashy fodder created by Hasbro and others to cultivate a consumer base. The Care Bears, Transformers et al. This is by no means a new thing. "This kind of thinking" has been in effect for a long time.

That's a good point you make ("an all-candy dinner") and I appreciate where you're coming from. I'm not a parent so I admit to a certain degree of naivety. Considered from the film side of things though, I just don't see what is to be gained by railing against these kinds of productions. Take The Smurfs. I work in a video store (yeah, one of those jerks) so I watch a lot of stuff I otherwise wouldn't. Just to see how bad The Smurfs was, I threw it on for 10 minutes or so. There's a scene where the creatures are sitting on top of a taxi with a sign advertising Blu-ray taking up a good half of the frame. Hilarious in a way but also coercing subtly (in this case not so subtly) a mindset built on positive consumerist behaviour. That's a shame and something that, if I were a parent, I would point out and explain to a child. But I wouldn't go so far as to ruin for the kid what is an otherwise fairly innocuous piece of trash à la Teenage Mutant Ninja Turtles.

I agree with the cynically-minded and to an extent I play devil's advocate. I do think though that any argument against the poorer quality fare coming out of Hollywood and directed towards children needs to be tempered with an appreciation that sometimes kids just like to watch dumb *beep* I know I did and I don't feel any worse off.

EDIT: You may not grant a child an all-candy dinner but you also wouldn't deny them a snickers here and there.

"The perfect organism. Its structural perfection is matched only by its hostility."

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Well, I really think I ought to give you the benefit of the doubt. Your history is filled with comments on animation and such, so I figure you know something about it all. I can't say I've ever recommended a kids movie to someone who asks but I'll be sure to keep the list of quality entries in mind. Usually I just hock Seagal movies.

Also, you REALLY seem to have a strong antagonism towards this Alpha and Omega film, you mention it every time whenever an example of a *beep* kids flick is called for. I'll make a point to watch this next time I work.

"The perfect organism. Its structural perfection is matched only by its hostility."

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Well my partner and I watched this yesterday at the cinema with the kids (5 and 8) and all of us were thoroughly entertained.

Yes, it was very silly but the characters were familiar, the dialogue snappy and some of the ideas very creative. The kids loved it and we all laughed out loud a few of times. We were all talking about their favourite bits on the drive home the way home. Job done, Blue Sky. Thank you :-)

Putting too much kids stuff into more adult/teen oriented films wouldn't always work - "Paging Mr Binks" - so why should it work the other way round all the time? Let a kids film be a kids film.

Look, it is horses for courses. We all knew what we were walking into and walked out feeling as if it was money well spent. At the end of the day there are "good" films and "bad" films. This was a good one because it did the job.

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Thank you, Richard. Your comments have helped in making my decision to take my Grandchildren to see this film!

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I agree with everyone who is saying that Ice Age is crap (all of the Ice Age movies are crap in my opinion), but you are right about everything else. As long as kids enjoy these movies, there's no real reason for adults to b**** about them.

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so what you're saying is that every picture for children has to be applauded and that there's no room for analysis?

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I'm sorry, but...2009 has pretty much raised the level of family entertainment to unprecedented heights with Coraline, Where the Wild Things Are, and Fantastic Mr. Fox. It has ushered in an era of family films dedicated to talking to kids and adults, not talking DOWN to them. This is the Ice Age series' problem. They're not the worst examples, but they are very shallow and sub-par attempts at entertaining the family.

2 ma hataz!
http://www.youtube.com/watch?v=5eB-1k0kYhY

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Maybe it hasn't raised so much as returned the 'family' film to something of a level of sophistication achieved by Disney (Pinocchio, Snow White, The Lion King), Don Bluth Studios (An American Tail, Anastasia) as well as independent productions (Watership Down). The 'it' is usually credited as Pixar it seems. To say recent family films have achieved "unprecedented heights" is to ignore these examples as well as others. Need more? The Iron Giant, The Magic Pudding, Help I'm a Fish. "Ushered in an era"? That seems disingenuous.

So yeah, there have been outstanding family movies. And a lot of crap ones too. If a kid says they love Ice Age, I'm hardly going to weigh in, list the above and snort derisively at their fondness for mindless cartoon characters bouncing around a fairly plotless environment. For two reasons really. 1) they're tiny kids and I'm an adult who should know better and 2) I liked dopey *beep* when I was small because it was FUN. Kids like fun.

I think I'm done commenting on these kinds of movies, back to the world of gratuitous violence and carnage (again: FUN).


"The perfect organism. Its structural perfection is matched only by its hostility."

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"We can only properly judge movies on the audience it's aiming for."

This is definitely a more interesting proposition than:

We shouldn't criticise children's movies from a perspective which doesn't accomodate their intention or purpose.

I actually disagree given that some movies find uncommon audiences. I don't think this is the case with a children's genre though. Strange.

"The perfect organism. Its structural perfection is matched only by its hostility."

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Lion King is reasonably mature, even though it was aimed at kids, and so was the original Ice Age, and Finding Nemo. It is entirely possible to write a movie for kids, with a plot that is mature enough to satisfy most adults (except those hypercritical ones who will decry any movie with talking animals). If this thing is a kid's movie it's because it's not good enough to be a family movie.

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The line is used to put clowns like you in their place. You know high horse self esteems self titled critics who have nothing better to do than parade clap trap on a message board. No ones saying a kids movie shouldnt be intellectually stimulating and adventorous at the same time. No said kids are simple minded either!!!

Kids dont want to go to a movie and be bored and confused. They wanna have fun and laugh. Have an escape and not think about the seriousness of life. Why kids are kids. When I was young I wasnt interested in critics and movie plots..

I was interested in fun movies and stuff blowing up. You know kids role play all the time and remember timeless classics.

Even cartoons likes Rambo, Johnny quest, JUstice League, X Men were always my favourites.

As a kid I would have appreciated all the kids movies from Toy Story to Ice Age. I appreciate what each of them are trying to achieve. Entertainment value"

Who cares about the interwoven plot analysis and movie strategies....

Kids dont give a crap about that.

Parents will be asked what did you think???? But the childrens opinions will matter way MORE than yours. Why because its a movie made for kids...........

You nerds make me laugh

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Seriously, what the hell does "it's a movie for kids" even mean?

It means that a film was designed, planned, produced and marketed with kids in mind as the target audience. Films, tv, and most products really (if not all) are made with a target audience in mind. You can't just do a film and say "every single human on earth will be able to enjoy it". That's simply not logical at all. So yes, movies for kids do exist. Even "family" animated movies are mostly aimed at kids too, but saying "its a family movie" is a way for snobs to make others believe that such film is more complex than it actually is, ex. The Lion King, Finding Nemo, etc.

I go to a theater to see a good movie, and if I don't like it, it sucks. All this "it's just a kids movie, so relax" is drivel developed by people to deflect criticism of a company's blatant attempt to loosen the wallets of parents.

About the first thing you learn in any communications career is that there IS such a thing as a "target audience", and it's a ridiculously more important concept than you may think.

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Maybe it hasn't raised so much as returned the 'family' film to something of a level of sophistication achieved by Disney (Pinocchio, Snow White, The Lion King), Don Bluth Studios (An American Tail, Anastasia) as well as independent productions (Watership Down). The 'it' is usually credited as Pixar it seems. To say recent family films have achieved "unprecedented heights" is to ignore these examples as well as others. Need more? The Iron Giant, The Magic Pudding, Help I'm a Fish. "Ushered in an era"? That seems disingenuous.

So yeah, there have been outstanding family movies. And a lot of crap ones too. If a kid says they love Ice Age, I'm hardly going to weigh in, list the above and snort derisively at their fondness for mindless cartoon characters bouncing around a fairly plotless environment. For two reasons really. 1) they're tiny kids and I'm an adult who should know better and 2) I liked dopey *beep* when I was small because it was FUN. Kids like fun.

I think I'm done commenting on these kinds of movies, back to the world of gratuitous violence and carnage (again: FUN).


Just to be redundant, I'll say it again. The Ice Age movies are absolute crap (IMO of course), but you make so much sense that it is hard to deny you are right.

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Thanks! Nice to see some humility on the boards. I think the whole thing is simple really. There are 'better' kids/family movies (watching Who Framed Roger Rabbit? at the mo - brilliant movie) and there are not so good ones (Ice Age, arguably). I go easy on the crappy ones for the reasons I've mentioned repeatedly. Basically, I don't take them seriously enough to get into a froth like some do.

Kind of nutty how much debate a little comment like "why so serious?" can create. Fun too (theeeeeere's that word again).

"The perfect organism. Its structural perfection is matched only by its hostility."

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*Spoiler Alert*

Well, I took four of my Grandchildren to see this film and they really enjoyed it. Did they like it as much as the Toy Story triology. No. My little one got bored during certain segments. There was just too much emphasis on the fighting with the pirates. I definitely enjoyed the first half more than the second. We all liked the "family and friends" theme. The older one understood why Peaches didn't want her father telling her what to do. LOL.

Speaking of laughs, the biggest came with the question of whether Manny got boogers when he drank water? (Or something like that.) Many other children in the theater also laughed. laughed. My "group" repeated the question twice in the show and talked about it afterwards. As mentioned, the children are familar with the characters. They also loved the scenes with the whale and Grandma. The bit with Scrat chasing the acorn was used too much in the film.

Yes, I would recommend this movie, but those under 5 years might become bored during certain scenes. I do find when the children laugh, it makes things funnier for me. No one cried.

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Just because a movie is animated that doesn't mean it is for kids, true, but in this case it IS for kids. The Ice Age movies are designed for kids.

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While I fully understand, and agree, the fact that critics have to keep in mind that the main audience is children, I'm tired of hearing this excuse for movies badly written and without depth.

I mean, I'm 30 and as a kid I've seen bunch of kid movies which had strong writing, depth and character development. Movies I can still re-watch today, and not only for nostalgia. Besides, a good children movie can be watchable for the parents, or even adults who like "children" movies with several levels of understanding and humor, a concept that companies like Pixar have understood and are good at it.

While the Ice Age franchise is far from being the worst children movies out there, I'm so tired of seeing so many quickly written 3D animated movies full of anthropomorphic animals, dubbed by stars just to get the adults in theaters...

The fact that children enjoy them doesn't mean that you should feed them with that, and not nourish their intelligence instead.

Taking the risk of appearing saying "this was better before", I still have the strong feeling that nowadays movie and TV industries are taking children for idiots. And it's up to you to let them do, or guide your children in what they watch. Again, Ice Age 4 is not the worst case, but there are so many better movies out there they can watch.

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