Tree raising ceremony

Found the answer in an article that answers ALL questions.

http://ruthlessculture.com/2011/07/04/le-quattro-volte-2010-pay-no-attention-to-the-goat-behind-the-ocean/

The fourth vignette shows the population of the local village as they ritualistically cut down the tree and drag it back to town. Stripping off the bark, the villagers ‘plant’ the tree in the market square as someone climbs to the top of it and ceremoniously reclaims a balloon. Its purpose served, the tree is dismantled, cut to pieces and delivered to a yard where local men use the trunks to assemble a woodpile that will soon be consumed and transformed into charcoal. The final shot of the film is of a small truck delivering charcoal to the village as smoke billows from a chimney pot from where it will re-enter the water cycle and aid in the creation of trees, goats, goatherds, woodpiles and charcoal.