Why didn't people like this film?

part of what made Borat so great was that a good number of scenes (such as interviews) were unscripted, and included candid reactions of other people. You get a look into the stereotypes that other people hold. Same with Bruno. This was just a standard, crude movie (that was very self-aware). It was funny, but not on the same level as the previous two. At least, that's what I thought of the film. I can't speak for the masses or anybody else's opinion.

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I didn't like it because I thought SBC and Larry Charles were gonna try to make a film like Bruno n Borat in a similar vein of this character bringing out funny unscripted reactions in people treating SBC like an eccentric dictator, but everyone recognixed SBC after the success of B&B, so they had to make a scripted standard comedy due to sinking so much money into scenes already filmed. They should have scrapped it if SBC's popularity made the original concept unfilmable. Just a theory, mind you, but I can't see the filmmakers making a faux-mockumentary with a script in The Dictator's fashion after the success of B&B unless no one was biting because they recognized SBC.