MovieChat Forums > Avatar: The Way of Water (2022) Discussion > Yet ANOTHER money-loser for Disney?

Yet ANOTHER money-loser for Disney?


This was supposed to make up for the crap-ton they lost on Strange World but alas...this one will end in the red as well.

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Where are all the Marvel guys? Usually they come flying into one of your Disney posts. But alas, this is Avatar 2, a movie over which they're clashing with others around here who dare to compare its box office potential to Marvel. To fight with Queen now means they'd have to defend a movie they hope won't sniff Marvel's success, hence the crickets I hear.

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Hmmmmm...

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It took 7 hours, but one finally appeared, but no defense of Avatar 2, or any claim that you're wrong, just a switch to DC comparisons instead. If you were endorsing the success of Avatar 2 over Marvel entries this year, they'd be all over you. But this time, Marvel must prevail over this other Disney entry. "Avatar: Cameron Forever" is a threat.

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Another huge success for Disney no doubt about it, Marvel continues to dominate year in year out.

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Since you inserted Marvel into what begins as an Avatar sentence, is it a bigger success than BP2, DS2, and Thor: Love and Thunder?

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You never answered my question above. Gee, I wonder why.

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Yes it is

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Kudos, you're a cut above FilmBluff and his book cooking that always paints a rosier pic for Marvel movies while doing the opposite for other tent poles that dare to rival Marvel's success.

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Proof? You say this, but it seems Avatar 2 is doing well, especially China, where there is no sign of ghosts or time travel or any of the other things the Chinese government baulk at when it comes to exposing their vast number of money-contributing citizens to foreign movies.

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How is this a money-loser? It is still early and has not even been a full week.

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Needs 2 billion to break even. Don't hold your breath on that.

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[–] QueenFanUSA (3167) 3 minutes ago
Needs 2 billion to break even. Don't hold your breath on that.

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Well, since 2=250 and then you add the following three sequels:
3=250, 4=250, and 5=250 which all four equal to a total of $1B multiplied times 2, then yes, it would require $2Billion to break even; however, for just Avatar-2, it only requires $500M to break even minus adds if they were not already included in the overall budget for A2.

A2 is on it's fifth day and it is already at or around $500M.

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The budget is estimated at 460 million FOR THIS SINGLE FILM and that's not even including P&A expenses.

That's per Deadline.

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250 + 210 = 460

Are you saying the expenses incurred in the marketing, advertising, and promotion of this film was $210M?

There are different sources stating different estimates: 250, 497, 350-400, 350-460, etc .......(+P&A)

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"that's not even including P&A expenses."

P&A = "marketing, advertising, and promotion"

There are reports that the production budget is much higher than 250. We'll likely never know the real number, and we'll know even less about much will be spent on P&A.

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Thank you, Marty!

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So aside from all those different sources stating different unverified estimates that with the P&A, this film alone had a total budget of around $1B which requires $2B to break even.

All sources show that the other three sequels were around 250 each, yet this one alone was 1B...somehow.

Something about this does not make sense, unless the delays alone cost them well over 500M.

I'm going to continue been skeptical about this until it is actually "verified and confirmed".

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As is your right.

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"verified and confirmed" is never the case with movie math reporting.

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You can say that again lol!

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Perhaps not to the last penny, but a close enough estimate that can actually be substantiated and confirmed.

ATM there are several different estimates from different sources and Cameron has not disclosed it except the $2B to break even but was not clear if this included any or all the subsequent sequels, especially since A3 has already been completed along with some of A4.
So he may be including some/part, or all four sequels in his statement.

A2 and A3 were filmed together and some of A4...now this makes more since for that ridiculous high budget.

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So.... apparently they shot avatar 2, 3 and 4 scenes at the same time. Cameron today stated that avatar 4 scenes have also been all completed. Now... you gotto wonder, how the heck do they calculate the cost the shoot of each film separately, given that they shot them all at the same time. It's also a bit funny - didn't cameron say that he shot avatar 2 and 3 together? See - i clearly recall (with link included) him saying that he might not direct avatar 4 and 5 - now we learn he already shot avatar 4 lol - Cameron is a BS artist.

Avatar 2 did not look anymore advanced than avatar 1 - in fact, avatar 1 looked better (to me, anyways - perhaps due to novelty factor). The odds of avatar 2 alone costing twice the production cost of avatar 1 is clearly BS, especially when a lot of same tech was used.

The odds are, avatar 2 will be in the clear once it manages to pull 1 billion. Same goes for the other films - though, I do wonder if the audience numbers will remain high. For me - Avatar 2 was significantly inferior to avatar 1 in terms of storytelling (and avatar 1 wasn't that great either, which should tell you how shitty avatar 2 is - and if the trend continues then avatar 3/4 will be, oh, so great lol)

https://nypost.com/2022/12/21/avatar-3-and-avatar-4-scenes-already-shot-james-cameron-says/
https://deadline.com/2022/07/james-cameron-may-not-direct-avatar-4-5-1235057787/

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I don’t think Cameron was privy to the full financials of the budget for all four sequels or he misunderstood something or there was miscommunication somewhere.

Personally, I think that all four sequels were a total of $1B(250-each) and so multiply that times two for a minimum of the $2B requirement to break even. Or in the least, the $1B was for the total budget of both 2 and 3 and perhaps some of 4…so to me, either of these scenarios make more sense.

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Is Queen ever right in these awful predictions threads? This movie is going to make a ton of money for Disney. It's looking like it's going to be going strong for many weeks to come.

Black Adam on the other hand is a huge flop and has already killed the franchise and possibly Dwayne Johnson's career

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Avatar 2 needs to gross 2 billion to break even according to Cameron himself.

Think it'll get there?

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It does not need to make 2 billion to break even, that quote was from 10 years ago and he never said 2 billion. You are referring to click bait articles that are taking words out of context. The production budget and marketing budget are probably around 650 million. The film will probably be profitable at 1.5 billion.

Cameron filmed 2 and 3 together. Meaning the third movie (and other sequels) are made at a discount. It is front loaded because a lot of the money was spent on developing the technology for the new films. Since we know 3 is coming out, as long as it performs somewhat on par with Avatar 2, Disney will be very happy.

They are using this misquoted hype as part of the marketing to put people in the seats, for fear of missing out on the sequels. And people like you are buying into it and regurgitating it to try and make it seem like the movie is going to flop.

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Quuens has an irrational hate for disney for some strange reason, has done for the last 16 years , its amusing to see, claimed endgame had slow legs lol

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They should set up a separate board where Queen, Bubba, and Marty can throw imaginary numbers back and forth and revel in how much money they think Disney must be losing each time they release a new film.

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It's not me who does break-downs. That's your thing, and imaginary numbers are your specialty, carefully crafted to create results to support your painfully obvious bias, all while feigning objectivity and accuracy. You think I'm anti-Disney? I couldn't care less. I have no bias. It's just that yours is so extreme that you believe anyone who doesn't share it must be biased in the other direction. I just expose the books we both know you cook, using your own conveniently adjusted numbers, not mine, b/c I don't have any other than reported numbers. If reported numbers don't work the way you want them to, you toss them out as false, using baseless theories, before replacing them with your own creative accounting. But if they do support your agenda, suddenly they're trusted as fact.

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Sure says the person who says this:

"The reported budgets are always inflated, partly to build fan interest, and partly to increase tax write-offs. However, if we take the $250 million at face value, then that's $250 million the film needs to earn to cover the cost of making it."

Profit after 20 days: ***$182 million***
After 24 days: ***$104,640,650***

Somehow the movies profits went down after 4 days and I am the one with no credibility. Sure. 🙄


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Oh, I know. When he was trying to prop up Black Widow, Shang Chi, and Eternals into big winners, he claimed 25-40m is all that is ever spent on promotion. He called it "accepted" "the norm" "common" but could never provide source when asked. He said only the stupid would consider 9 figure promo costs to be a reality. Like you posted, he also said the same at other times. They all have one thing in common, make Marvel look better. But when discussing non-Marvel they evaporate into thin air. I wouldn't care, but he tries to pass off this analysis as something he just likes to do for fun, but with objectivity and accuracy, no bias.


[–] FilmBuff (5399) a year ago
Use the accepted math:

Cost to promote film = between 25 and 40 million


[–] FilmBuff (5399) a year ago
If you believe studios are spending $100 million or more to market a film one can only assume you own about half a dozen Brooklyn Bridges by now.


[–] FilmBuff (5399) a year ago
Again, I'm relying on numbers that are considered the norm, not outlier "we spent hundreds of millions!" reports that likely exist to justify tax writeoffs


Now regarding Avatar 2, he said he wouldn't call "400mil on promotion impossible" and every report of higher and higher costs are strangely embraced to make the hurdle as high as possible. Hype, tax writeoffs, and his 25-40mil "accepted math" promo costs are no longer applied when it comes to Avatar 2. He won't even acknowledge his past use of these theories and his "norm" without a source, lol.

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You're pulling data from two different threads. I'm trying to point out that this is all guesswork, and there are many numbers and formulas that can be used to make those guesses. When all is said and done, as I've pointed out many times, we just don't know. The studios don't make the information public. My personal belief, which is-- again, as I have stressed many times-- just a hunch is that the studios exaggerate certain numbers to add to the spectacle of the film. What is more likely to draw an audience? "This film cost us $112 million to make" or "a $200 million extravaganza!"? And it goes without saying, that when tax time comes, they are going to write off every imaginable expense, and exaggerate every imaginable production cost.

So yes, depending on what data and formulas you use, the estimated profits are going to be different.

Beyond all of that, there are so many costs and revenue points that come with films, that no one can ever truly know the final net profit or loss, expect, maybe, the studio's accountant, and even he may not know everything.

More than anything else, I look to the behavior of the studios to tell me how the films are performing. If Disney is putting out 3 or 4 MCU films per year, and spending feature motion picture level money on MCU television shows, it suggests to me that the films and shows are making a lot of money. They'd be retrenching and rebranding otherwise. When I see other studios abandoning their franchises, rebooting and recasting them, it suggests to me that those films have been failures, and the studio has decided to go in a new direction.

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Its the same thread, but you already knew that.

So you went from an expert to guessing now? If we are going to play this game of guessing movie numbers at least put some effort into it.

I know its all guesswork which why I use the 2.5 multiplier to find a movies breakeven. Not that it matters anyways, studios only make movies these days if they think they can make money and sell toys. They could care less about the quality of the movie.

Have you seen the upcoming movies for 2023? Its pathetic. 5 comic book movies and another Transformers. I am hoping Nolan redeems himself with Oppenheimer. That might be the only interesting movie next year. Except for John Wick, you know that will be epic.

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I went from guesser to guesser. I've never claimed any expertise. I use the data I find online, and I spell it out as I share it. In different replies I often work with the numbers or formulas from someone with whom I'm interacting, hence the different results based on different data.

I haven't seen what's coming out. Besides the MCU films, which seem to consistently buck the trend of blockbusters being mindless CGI-filled fluff, I tend not to be interested in the "big" movies. For the most part I like the random, smaller indie films, though the vast majority of what I watch are very, very old films.

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Oh my, you just keep digging dont you? Now its multiple sources with multiple people? Just a month ago you were an expert now you are just guessing.

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I've never once claimed any expertise. You are either confusing me with someone else, or pulling that out of your ass.

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So now you are not an expert? What happened to the 60, 40 25? Of course you think I am confusing you with someone else. lol Dude if you are going to troll at least do it with some conviction.

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No, I'm still not an expert, nor have I ever claimed to be, or even insinuated that I might be. I even said at the time that a Google search told me that studios typically keep 55% of the domestic box office receipts, though for films expected to be blockbusters they sometimes negotiate to keep 60-65% of the receipts from the first few weeks. Same Google search said they normally get about 40% of the international box office, except in China, where the get only 25%.

I swear, they need a separate board for you, Queen, Marty, and the rest of you.

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You need different screen names for all your fluctuating takes on cost/revenue. Harder to point to your blatant inconsistency that way. Harder to point to your blatant bias towards a particular franchise.

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Strangely, when I put up reported promo costs (with links from the trades) for some lower performing Marvel movies, he didn't "work with the numbers or formulas from someone with whom I'm interacting" at all. They were all rejected with complete certainty and conviction that were inflated. He used "accepted" numbers instead, that he could never quite provide a source for.

But it's obvious he morphs into what he needs to be to achieve a two-fold goal.

1-Make Marvel movies seem less costly, so they look better.
2-Make high-flying non-Marvel movies seem more costly, so they look worse.

All while claiming no bias.

Like Top Gun 2 before it (which he dubbed a "fake hit"), Avatar 2 has just sucked all the oxygen out of the box office room. Those two will be the story of '22, rather than any of the 3 major Marvel releases. And that's what irritates him enough to begin his weird book cooking.

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How come you didnt comment on black adam floping? Or batgirl? Why do you concern yourself on disney movies?

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It doesn't matter if the movie makes its money back. Two films were shot back to back and both will be released.

In this situation, #3 will have the benefit of being released within 2 years unlike the 13 yesr stretch between 1 and 2.

It should make the budget back. Theres nothing else to match the name recognition and spectacle of this movie, It's probably going to do fine.

That being said, i hate this movie. I'm really looking forward to the true entertainment that is, Cocain Bear.

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My sources are telling me that this latest Avatar movie is gaining ground on the posibillity that it will come out even or make a substantial profit if the current positive trend in movie rentals continue. Therefore, in total the amount of dollars(profit, or break even, or much less likely a substantial loss)in exact amount cannot be determined until a future date, which will most likely be in the next calendar year.

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lol ok

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You look like a moron now don't you.

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When doesn't he?

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Lol always does, said end game wouldnt have legs, also said wonder woman 2 would be the highest grossing cbm of 2021, lol. This is just to name a few.

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Looks like the answer is no.

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