"Cheers", "Hill Street Blues", and "The Office", were 3 examples of low rated shows that NBC allowed to develop into winners. All 3 won Emmy awards in their first seasons, and developed into ratings winners. As recently as 2005, TO would receive a 2.0 among viewers 18-49, even when it was sandwiched in between "The Biggest Loser" and "My Name is Earl," both of which would receive 4.0 ratings.
This show is unique. It is the only show on network TV about the Indian Culture. It doesn't really have any stand-out characters, but I think its content allows it to stand out. NBC has already renewed both of its "mockumentaries" and both of its "post modern" comedies. Assuming there's some authenticity to the show, I think NBC would be wise to reach out to the Indian American population by extending this show, which is drawing far more viewers than "The Apprentice" did in the same time slot last fall.
reply
share