Sooper Sekrit Project!
This is Phil's sooper sekret project. Hell yeah!
War is peace
Freedom is slavery
Ignorance is Strength
2+2=5
Big Brother is love
Here he reveals it more himself: http://blogs.discovermagazine.com/badastronomy/2010/07/23/my-sooper-sekrit-project-revealed/
Just wish the preview video would come back up.
EDIT: I guess HTML doesn't work...