What's with all the upside down shots?

Just to give us a sense of unsettlement and making even the normal unhinged. This and the strange soundtrack reminded me a bit of the obscurity of The Shinings filmography and soundtrack.

Turn that frown upside down

No one knows. But it's provocative.

Once you're cursed, your reality is turned upside down.

they start to feel cheap after the 17th time