I just started watching the movie, and I was shocked at how explicitly they present product placement in this film. To actually tie in a commercial for Ford in the opening voice-over while Ferrell is talking about being a dad? That was so obvious that it almost seems like parody. It has to be a joke, right? It's not? Then it's the worse use of product placement I've seen, since another Ferrell movie that actually had a commercial in it, Talledega Nights, and that was done for comedy (as a parody of advertising in NASCAR). It's one thing to linger on products. It's another to directly advertise with a voice-over. It happens in other movies, but in the first couple minutes here. Really?
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