My theater is being forced to show this.
A few months ago, the theater chain I work for [Great Escape Theaters] was forced to screen "Chain Letter" from the same distributor of this crap, New Film Cinemas.
This company has to be some sort of tax write-off or something. They spend 3.5 million dollars on these films to have them play in no more than 75 screens and make less than 0.6% of the budget.
Dead Awake so far has sold 5 tickets since opening yesterday, and three were refunded due to common sense. With any luck we will be rid of it by Monday.
If this happens again with another one of their films I will just snap or set the hard drive on fire before it can infect our theater and patrons.