Apart from the self-promotion....
which I admit is rather a little strange, particularly as all of the positive reviewers feel the need to assert the following: 'I work in the film industry', 'it's got a great cast', 'Danny Dyer outside of his usual roles' inter alia. It's a shame that so-called creatives cannot be a little more, pardon the pun, creative.
Nonetheless, I do not see why this film deserves such a low rating. It's not absolutely brilliant but I've seen a lot worse. Lord knows sitting through Transformers: Revenge of the Fallen was a far more painful experience. I found it reasonably enjoyable, and it got me through a very boring study session! Besides anything else, and I'm sorry to mention the 'great cast', I refuse to hate anything that has one of the Young Ones in it, not to mention the legend that is Sean "don't mac me off like a two bob, it's sunday!" Pertwee.
Could any of the detractors state what it is they hate about it exactly? Maybe I'm simply not viewing it with a critical mind, but I just don't get it.
p.s. I presume I'm not about to be lynched as a fake? I hope that IMDB users are open to pluralistic tastes.