Don't take this the wrong way, but I think your question sums up a lot of what's wrong with film culture. You loved the film. That's enough. You don't need further validation by it being a big popular hit and lots of other people agreeing with you.
Why? what? The movie sucks of course. You may have enjoyed it, that's ok, but it's not a very interesting movie. It has virtually nothing going for it and has no mass appeal whatsoever.
--- Scientologists love Narnia, there's plenty of closet space.
It's because unfortunately modern film watchers are only interested in things that have explosions and nobody goes to see great films like these that are made with intelligence. Shame, really.
Not at all surprised with the lame replies. This is IMDB after all. The I stands for Ignorant.
Very dreamlike and subtly intense drama. It took me two viewings to really appreciate it, but this is a very evocative and beautifully shot and acted film. 8.5/10
I think the reason these type of films don't make huge money is because indie films usually don't get a wide release and secondly darker films like this one aren't appealing to the mass audiences. Many people who go to see movies want to be entertained and they don't want to think hard about things. This was a good movie because it could really happen and it makes you think about what happens next
this is going to sound elitist, and it probably is.
films which build tension thru character and slow-burn of action seem to frustrate a lot of viewers.
also ambiguity, even if the ambiguity is minor (such as the ending, which i didnt consider ambiguous at all) is a turn-off for many.
let's face it. simplistic fare is what brings in the numbers. and that has been the case for a long, long time.
all that said, i agree that this was a very tight, well-crafted film, with a good degree of insight on cult mechanics, to wit: the preying upon and conditioning of vulnerable people.
I think you're all over thinking it. There are plenty of amazing films that get terrible marketing and barely see the light of day. It's an economic thing. I'm sure this was shown at several festivals - and overall- praised. I hate to bring up rotten tomatoes but it does prove how well this film was rated. They weren't going for a Hollywood film. This was a serious film about the reality of a damaged psyche. That's not something that usually brings people to the theaters. I mean, look at Shutter Island. They had tons of marketing - an amazing A list cast- and one of the best directors of all time behind it. It still didn't do that well. I thought it was amazing (in fact- much better than MMMM). The ending was more satisfying - while still being ambiguous.
Other amazing films that weren't popular:
Bone Tomahawk, Green Room, The Thing, Shawshank Redemption, The Invitation.
But so what you know? For the most part - the masses nowadays do not know what is good. We have Justin Beiber and Drake topping the album charts--- Avengers making the most money.
Smart people (whom are rare these days) want a film that is intelligently made with a powerful message.
I've heard- popcorn films give people away to escape their realities- indie films make people confront those realities
There are a variety of factors to film distribution, but unfortunately, movies like this don't usually appeal to the masses. Most people want to be, first and foremost, entertained, and thought provoking, slow-burning, art house character studies don't entertain your average-joe types.
I imagine there are also political reasons. Even the Academy Awards usually won't recognize something like this without a big name like PT Anderson or the Coen brother's attached to it.