It looks just like....
When i saw the commercial...all i could think of was The Face on the Milk Carton (http://www.imdb.com/title/tt0113008/?c=1)....it looked sooo much like it...but i havent seen this yet soo i dont know how close it is compared to TFOTMC...
"You keep using that word. I do not think it means what you think it means".