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Time Magazine: Is It Time to Declare the Nissan Leaf a Flop?


http://business.time.com/2012/09/07/is-it-time-to-declare-the-nissan-l eaf-a-flop/

The headline for a recent Detroit News story has it that the “20,000 sales target [is] unlikely” for the Nissan Leaf. But “unlikely” is probably understating things. It appears as if Nissan won’t get halfway to its 20,000-Leaf target for 2012, nor will it top last year’s mark of 9,679 units sold—which was itself a disappointment.

Thus far in 2012, Nissan has sold 4,228 all-electric Leafs, a decrease of 31.5% compared to the same period last year. Last month, 685 Leaf purchases were made in the U.S., a 50% decline compared to August 2011.


Translation: The eco-loons came out...bought their Leafs...now market reality
is setting in: I give Nissan CEO Carlos Ghosn one year to survive this. Chances
are he will either kill the leaf/EV, or get booted, and his successor will
do just that.

Either way: The Nissan Leaf is DEAD.

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