MovieChat Forums > Men (2022) Discussion > Just saw it...People will probably hate ...

Just saw it...People will probably hate it due to marketing


I actually did not think it was a terrible film. It was just another example of miss-marketing a movie. The trailer made it seem like it was an all out horror film and it is definitely not. More along the lines of a drama tacking serious issues with psychological horror put it more toward the end of the movie. I do not put a lot of faith in CinemaScore, but I see the movie getting a best a D+. It will divide people, the same way It Comes At Night did.

reply

Great PR post for the studio.

reply

so it's more of a thriller?

reply

I would not say a thriller. It just moves pretty slow and there are very unsettling moments, but it only really turns into a horror film in the last 15 minutes. It also has an ending that is a head scratching more in terms of "okay...and is there anything else" rather than "interesting, I never thought of something this way before". Again, not a bad film, just be prepared that it is not purely a horror film and it relies heavily on symbolism.

reply

thanks

reply

No problem

reply

This sounds like typical A24

reply

It’s definitely more of an art house theater kind of film (ie The Witch) but it seems to be marketed as a mainstream horror movie which would probably be disappointing to those who look for something like Insidious or The Conjuring. It reminds me of how Mother was marketed as a mainstream horror movie or Eyes Wide Shut was marketed as a pop sex thriller.

reply

I was aware it would be different since it came from A24 (they actually put out original and vastly entertaining movies). Also it is from Garland (EX Machina and Annihilation). So I took this all in to account before watching it. I really enjoyed The Witch because it had genuine creepy scenes and an uneasiness throughout, that kept me enthralled about where it would go. This film is not a mainstream horror film like Insidious and The Conjuring (I was not expecting it to be), but if you take out the last 15 minutes of the movie it would not be a horror film at all. So, I think they were having trouble marketing it and emphasized the horror aspect. I remember seeing Mother! in theatres and not liking it (not because it was not a horror film, but because the metaphor was obvious, the movie pretentious, and terrible acting from Lawrence in the main role). I was too young when Eyes Wide Shut came out to remember any trailers for it. I saw it in College and thought it was excellent. They actually marketed it as a pop sex thriller? Wow! LOL.

reply

Yeah. The trailer for Eyes Wide Shut makes it seem like it was supposed to be a totally different movie: https://youtu.be/zoTNVSArKxM

reply

More along the lines of a drama tacking serious issues with psychological horror put it more toward the end of the movie.


This is pretty much what I was anticipating from the social media ads and the trailer. The trailer was akin to vvitch or it comes at night or it follows tbh.

Looking forward to seeing it this week.

reply

People always complain about how a movie is marketed, but they are there to sell a movie and if you go to the movie, they did their job. Maybe read a few reviews instead of relying on the trailer.

reply

This is hilariously false. If they market a rom-com as a horror movie, and people are put off and trash it after walking out of the theater, they have NOT "done their job." The phrase "bait and switch" is apropos.

"Doing your job" would entail enticing people to go see the movie In Good Faith. Bait and switch techniques only piss off customers, and (incidentally) ignore the *actual* market for the movie.

Simple concepts.

reply

No, No and No. They are there to get people into the theater. There are trailers that show the best scenes and leave out all the stuff that isn't so great. There are great trailers that misrepresent movies when the movie isn't that good. Trailers aren't Public Service Announcements; they are made to get bodies into theaters. It is ludicrous to think that people who make these trailers are going to show the boring parts of a movie. On the other side there are trailers that show a synopsis of a movie, which, to me, is much worse. Most of those synopsis trailers are done with Rom Com's. Most Rom Com's follow a structure, so that is probably why they have these trailers that virtually tell the whole story in 3 minutes.

reply

None of what you said addresses the facts, which I've already explained. Who said trailers were PSAs? Your irrelevancies aside, I've responded to your claim that as long as marketing gets people in the theater, it's done its job. This is so demonstrably false, it's baffling why it needs repeating.

EVERY film has a targeted opening. THEN, word of mouth carries the day. If you lie to your customer base and tell them your film is A when it's B, what do you think is going to happen after that opening weekend?

You seem to insist on confusing an opening week success with marketing success. They Are NOT The Same. And if you sacrifice Good marketing for a bait and switch opening weekend bump, guess what? That is NOT "good marketing."

Again: not complicated.

reply

You are wrong. Not continuing this because I know how the industry works and that is the end.

reply

LMAO. Translation: "I have no logical response, so I'm gonna just insist I'm right and run away."

Ok. Buh-bye.

reply

I know they are there to sell the movie, that is why it is called marketing. They did there job, but it was in more of a dishonest way of marketing a fraction of what the movie actually is. Also it is an A24 movie by Alex Garland, I knew what I was getting myself into. Also read my original post, I did not complain about anything, I am just informing people of what the movie actually is instead of what was marketed. Maybe understand my post instead of replying back with a snarky reply.

reply

I actually wasn't talking about you, but talking about the people who always complain about being duped into seeing a movie due to a trailer. My point is that if you rely on a trailer, then you get what you deserve. Again, I am talking about the ones who always complain.

BTW, I loved It Comes At Night and never even saw the trailer, I read some reviews from critics I think are well rounded and thoughtful in their opinions.

reply

My apologies. I thought you were implying I was stupid because I went to a movie based only on a trailer without looking up what it was about or the reviews it received.

I do like It Comes At Night. I don't love it, but if you view the trailer of the movie, along with the title and the synopsis at IMDB, you will go in expecting something completely different. It paints it as a jump scare, zombie movie. Where as the movie is more about fear, paranoia, and protecting the ones you love at any cost. Also the movie has a dreadful feeling throughout which keeps you on the edge of your seat.

reply

One of the reasons I like It Comes At Night is that there is nothing else like it(at least that I know of) and it feels so real to me. Sometimes the most frightening things that we should fear are ourselves. It's very potent indeed.

reply

As someone who has seen the movie can you answer a question?

As usual the far right are up in arms at some perceived slight against them,
look at all the threads : "woke!" "Feminsts!" etc
Based purely on the title as far as I can tell

question:
Are they right? or at least any less wrong than usual?
or is it just a normal horror / thriller /drama?

reply

Well, I did not see it as a woke film. The couple in their twenties who were sitting near me talked to me a little after the movie ended. I asked them what they thought of it and the guy said he saw it as "a male director who wanted to make a feminist movie, but knew nothing about women." I can easily see why people would see it as a "woke" or "feminist" film. The movie is more complicated than that. Without giving spoilers away I would have to say No.

MAJOR SPOLIERS AHEAD:hello

All the male characters in the movie except Harper's dead husband are played by the same actor: Rory Kinnear. They look different based on cgi and make-up (he even plays a teenager), but they are meant to represent Harper's fragile mindset and her unfinished and damaged relationship with her husband. So while all the men in the movie are "bad people" they are all technically the same person.

The other women in the movie: her best friend and one female cop are seen in a positive light. The best friend because she is obviously the main character's closest relationship and the female cop because she arrests the naked male stocker in the movie and seems very sympathetic to Harper and what she just encountered.

Major SPOLIERS OVER.

So I hope that helps clarify why people may think the way they do about the movie. Obviously people who have greatly divided opinions on the movie, but it is anything but a normal movie. Like it or love it, this will be a movie that will stick out this year for being something different. That being said Cinemascore gave it a D+ (they give surveys out to moviegoers during the early showing of the film's first week to see what the average audience member though about the film). Most movies get around a B or better (Jack and Jill got an A!). So that will give you an idea of what audiences thought about the movie.

reply

Well, I did not see it as a woke film. The couple in their twenties who were sitting near me talked to me a little after the movie ended. I asked them what they thought of it and the guy said he saw it as "a male director who wanted to make a feminist movie, but knew nothing about women."


Interesting...

lol i know I already commented in this thread but seeing this tonight. lol I'm curious how I'll feel about it.

reply

Yeah. I am always interested in hearing other's opinions, especially on a divisive movie such as this. Hope you like it more than the general public.

reply

Ugh, i'm afraid. I just don't like it. I think it was beautifully filmed. Some great performances. Hell I think there was a place for lots of exciting ideas. The movie was totally engrossing, and I was legit creeped in during...most of the movie. You really feel her discomfort even in the most innocuous of settings.

But I feel like there wasn't enough substance there, and any meaning I try to pull out of it just feels forced or just plain inconsistent with the way it's been presented. I'm sorry to say but I feel like the movie is pretending to be deep. I think it had potential but not enough narrative polish?

I'm gonna think about it a bit more, discuss it with a friend, maybe google about but right now, unless I'm missing something like I was with The Lighthouse, I just don't get it. I ended up writing out a bunch of my feelings to post on another site, but I think i'll just make a new thread here and post if you're interested.

reply

Sorry you did not like it. The film is polarizing to say the least. It is by far Garland's weakest film he has done (I have not seen The Beach yet). I totally agree with you on The Lighthouse. My former boss was telling me how is The Lighthouse was the greatest movie he saw that year and a good deal of critics agreed with him. I went out see it and really did not care for it (that being said, I did like directors other films The Witch and loved The Northman). Yeah, I am definitely interested in seeing what your thought about the end and other concepts of the film.

reply

How woke was it?

reply