Petition to keep IMDb message boards!
https://www.ipetitions.com/petition/petition-to-keep-the-imdb-messageboards-going#
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They COULD put ads on the message boards. And, offer a paid membership (in order to see no ads). Both these options would bring Amazon cash.
Amazon is not going to keep the IMDb boards out of the goodness of their hearts, but they might keep the IMDb boards if doing so would turn a profit.
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Grey Fairy / White Wolf