I've seen this film before... It was called The Matrix
The original Matrix, not counting the sequels, was based of Jean Baudrillard's book Simulation and Simulacra and posited a Postmodern view on how our society is 'manufactured'... or should we say how our perception of society is manufactured. Judging from the trailer, Branded is just taking that core premise, and using it to criticise modern marketing and consumerism.
It looks good. The Matrix had the potential for going down a more serious and thought provoking avenue but totally dropped that ball. Apart from the crap CGI, Branded looks like it could be a good followup to those ideas.
2 Cents
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