Was I just branded? Cause after the trailer I dont wanna see this !!

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It's definitely not a They Live rip off.

And the CGI is passable for what it is supposed to represent in the movie, which is a hallucination.

Don't do it! There's nothing brilliant about it at all and scenes and the special effects look like they were done piecemeal with an eye on the budget. In one scene, car comes up to cows crossing a road, and stops to wait. There are about 30 cows. The girl had a clear view of the crossing point for 15 miles and somehow ends up just barely stopping for the Russian cowboy herding 30 cows??? Of course! It's the only way to segue into a belated realization that that bearded "cowboy" is her first lover who she's been randomly driving across Russia looking for.

I didn't even buy into the "dystopia", which was sold by creating a foolish side story of the evil marketer von Sydow whose entire presentation was camp. The "signs" of dystopia in Moscow looked like the remainder after 90% of the signs in Tokyo or New York had been torn down. Only the Russians believe that's evidence of the degenerate bourgoisie, i.e., the "dystopia" of the West.

Really! The reason it was made in Russia in the background is it's the only place where the theme would be believed...and that's if you always thought Russia was a Socialist heaven. The concept is that advertising fools you into buying things you don't need, and that really all products of a type are the same. Commubabble and poppycrock. Very few large campaigns are run to create a need: it's unaffordable and too risky.

I will confess I watched the whole thing...well, no, I watched for long enough to want to know if the ending reflected trivial sociobabble (which it did) or an LSD bad trip, but most of my time was spent in stunned disbelief at the mediocre to bad acting, disjointed scene movement and amateur special effects.