Idea for his next project
He should go stand outside a 7-11 or other store and see how many times he's 'forced' to buy cigarettes.
Then he can ask the cashier - 'do you ask everyone to buy a pack. Do you ??!!'
Then he can walk up to a display case, turn around, and shout - 'see how easy it is to say no !!!'
Then he can look at a magazine ad and do the same.
Then he can go around stopping strangers and asking them - 'do you think smoking 2 packs every day is healthy?'. See, its all common sense!
This will prove beyond all doubt that cigarettes are the healthiest thing ever, and the warnings are completely useless, since its all about choice. As a bonus, he will also show the millions of people who die without smoking.
At least Super Size Me didn't have the condescending attitude and the look-I'm-smarter-than-everyone attitude. It had a simple message - fast food is not healthy and easy access to it is even more harmful.
The only motive this movie seems to have is 'Morgan was wrong, I'm right'.