BOMBED what will IndieVest.com do now?
According to BoxOfficeMojo.com, SJOLV made $100K theatrically in the US. With a budget and a P & A spend of $5 million, that's a ROI of -98%. And that's not including the fact that the theaters take about half the ticket amount, and that IndieVest.com probably had distribution fees built in with a profit sharing agreement. If I was an investor, I would be really pissed. More evidence that the indie world is in deep trouble. Why? Arrogant filmmakers and their producers who make "edgy" fare but ignore the audience, steep production and P & A costs, and business models that try to upend tried-and-true distribution realities. However, this film reveals one truism in Hollywood: there's a sucker born every minute.
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