Is 'Bromance' successful on mTV??

If it's not then could it become a cult hit??? It doesn't seem so trashy like alot of reality tv. I never heard of it until I heard some one today say the word "bromance". it sounded hilarious so i googled it and found that it's a show! anyway, for those who watch it, is it good, or just run-of-the-mill reality shock-trash (which i also like ;))?