The film's title suggests a spoof

I think it will be one of those movies that starts out well enough, but after a while some people start to notice that it stinks. Eventually, everybody will agree that it stinks horribly, but they won't know when it started stinking or why. Nobody will know who to blame, so they'll just start accusing random people associated with it of causing it to stink. Really, though, there will be one person who's responsible, probably the person who made it, and they'll really hope they can get away with making it stink but not being found out, so they'll probably accuse other people of making it stink.