Wow!! I thought the first one was a bomb!!!

me too!
when I first read about the movie I thought it was great, but then I went to the cinema and was incredibly dissapointed.
hopfully the next one will be way better. cause I think the last one had potential, wich sadly dident show.

It was incredibly lucrative on DVD. The company sold a LOT of them and made some money. I'm guessing they thought…why not?

VOTE 10/10, WE WILL NOT BE SILENCED
http://www.imdb.com/title/tt0490668/

You only need to compare this one's cast list to the first one - http://uk.imdb.com/title/tt0308353/ - to know that this is a cheap knock-off riding on the coat-tails of its predecessor. Even the characters the films have in common aren't voiced by the same actors, Andy Dick, Wallace Shawn and Michael McShane (Rumplestiltskin). The rest are certainly no Sarah Michelle Gellers, Freddie Prinz Jrs, Sigourney Weavers or John Di Maggios. Not having someone take on the role of The Wizard may at least have been a genuine sign of respect to the late and great George Carlin.

And it's been a while since I saw Happily N'Ever After, but I'm fairly sure the animation is well below standard with this one. The bits with Mambo and Munk are slightly better, which made me hope that at some point the Snow White stuff (which visually is on a par with Hoodwinked but without that film's saving humour) would give way to the 'real' stuff when another accident with the 'good/evil' balance makes everything go mammaries up. About half an hour in and little sign of this, but I'm going to give it another ten minutes or so...

My son ended up watching it too, so I thought, sod it, I'll see it through til the end. It didn't get any better, just some trite scenes about 'learning to help'. Did someone save the day in an unexpected twist at the end? No, just more helping. As has already been mentioned in comments about the first film, it had its slow moments, but it had at least ten times the creativity of this effort. 75 minutes I'm never getting back...