The fat guy/hot chick formula is nothing more than a way to appeal to the largest movie-going demographic there is: middle aged, average sized, Joe Schmoe white guys. If the main character is identifiable to the largest demographic possible, then it'll have wider appeal and make more money. Plus movies are vicarious entertainment, and having an Average Joe trying to get the hot girl will (in theory) have this giant demographic rooting for him.
This is the same reason movies with Asians and Native Americans always have the white male lead characters, like the Dragonball Z movie. A current example would be Million Dollar Arm, which features the sports agent as the main character instead of the Indian pitchers themselves.
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