The underlying concept here isn't bad, but there are some real problems here in the execution. As I see it, the biggest problems are
a) constant use of shaky, long-range cameras that make it impossible to follow
b) thin script that relies on little more than fear and panic
Yeah they clearly had no idea what they were doing. It's one of those ones where they have a plot outline and just went in the woods and winged it. You get crap like this every time. Nobody had any idea how to do their job: the audio guys, the effects guys, the actors, the directors, the DP, the lighting, none of them were competent...
"What? Do you wanna just sit around and be wrong?" - Liz Lemon
a. yes I hate jiggily camera syndrome
b. You just explained the ending, which was symbolic of this train wreck of a film.