KARAN JOHAR'S EXCUSE FOR FAILURE OF THIS MOVIE..
In an interview with TIMES NOW CHANNEL k'jo gave his reasons for failure of this movie
1)Too much money was spent on the movie....(still didn't understand what that meant)
2)It was wrongly campaigned as sexual/violent movie which drove away family audiences(hmm makes me wonder what was there in it for the family audiences)
3) might have pissed of muslim community...(can't comment on that)