MovieChat Forums > When in Rome (2010) Discussion > How Much Money Did This Lose?

How Much Money Did This Lose?


This film only grossed $34.7 million worldwide?

What was the production budget?


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it grossed $42 Million World Wide

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Did it cost less than that to produce? Just curious.

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not a clue sorry boxofficemojo has no info

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it only cost 12 million to make...so it was a box office HIT....sorry to disappoint you.

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This movie was NOT a hit. It's not as simple as grossing more than it cost to make. Beyond their production budget movies have expensive advertising budgets. 20-30 million for a movie like this. Over 100 million for a summer blockbuster. Also, obviously studios don't get all the box office money. Duh, the theaters keep some of it. The average is only 50 percent. At a 42 million gross at best this movie broke even.

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...Beyond their production budget movies have expensive advertising budgets. 20-30 million for a movie like this. Over 100 million for a summer blockbuster. Also, obviously studios don't get all the box office money. Duh, the theaters keep some of it. The average is only 50 percent...


That's incorrect. The movie studios get to keep the vast majority of revenue from ticket sales the first couple of weeks when movies bring in their most revenue. This allows the studios to keep the lions share of total revenue and recoup most/all of their costs plus some right away. It only goes to a 50/50 split and then 75/25+ percent in favor of the movie theater a month or so after a movie is released which for all but the biggest blockbuster movies means the theaters only take in a small portion of overall ticket revenue for any given movie. When in Rome for example made roughly 33 million. It made almost 30 million of that in the first 3 weeks of release which means Disney kept the vast majority of total revenue and nothing close to a 50/50 split. As far as a movie's production budget, that almost always includes marketing. A production budget is everything used to bring that movie to the theater including marketing.

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"As far as a movie's production budget, that almost always includes marketing."

No it does not. Marketing is seperate. And often changes with the movie depending on how it's doing. Star Wars is the most famous example. First released into only 27 theaters with little advertising it was expanded into hundreds with millions more pumped into advertising. The opposite can happen with a flop. Yes, it's a sliding scale for the split with theaters but it's still a 50/50 average. The double a movie's budget to break even has been a rule of thumb in the business for decades.

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No it does not. Marketing is seperate. And often changes with the movie depending on how it's doing. Star Wars is the most famous example. First released into only 27 theaters with little advertising it was expanded into hundreds with millions more pumped into advertising. The opposite can happen with a flop. Yes, it's a sliding scale for the split with theaters but it's still a 50/50 average. The double a movie's budget to break even has been a rule of thumb in the business for decades.


Marketing is usually included in a movies budget.http://entertainment.howstuffworks.com/movie-cost1.htm When studios make a movie they have a total budget on how much they want to spend to get that movie out to the audiences. This includes the filming, post production, film transfers, catering, marketing, etc... It includes everything. Its all the costs of getting that movie out to audiences. They don't have a bunch of different budgets for all the various aspects of the film.

As far as 50/50 splits in revenue, again most movies are nothing close to a 50/50 split. Lets talk about "When in Rome" since this is what this topic is about. Its already universally known and agreed upon that there is a sliding scale and the movie studios get the lions share of revenue the first week to 3rd week of a movies release. In the case of "When in Rome" it made roughly 30 million of its 33 million total the first 3 weeks. This means Disney kept the vast majority of revenue of the initial 30 million plus a good share of the other 3 million made after the 3rd week. It was nothing close to a 50/50 split. Most movies are like "When in Rome" where most ticket sales and thus revenue come from the first few weeks of release. You may get a blockbuster movie that will run for many weeks which allows the theaters a greater share of profits but even then those profits usually don't add up to being 50/50 splits. It may be closer to 60/40 in favor of the studios.

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Where did you get that figure? And why would this be considered a hit when Nick and Norah wasn't.

We are eagles of one nest, The nest is in our soul

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there is absolutely no way this thing cost twelve million dollars. it was shot on location in rome, for christ sake. it had to be at least 50.

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