It helps when you are from Oklahoma.
I can see how out of staters don't see the apeal of this movie. There are times that it totally nails Oklahoma like Spinal Tap nailed the 80s rockers. And it has Toby Keith and Rodney Carrington, two of your favorite people in the lead roles, with the Nuge and Willie, and Cleatus T. Judd who we think the world of here on Planet Okie.
I watched this movie like a play or a student film that all my friends are in that have inside jokes but I see the problems in the plot and why it gets mixed reviews.