What the hell is this?

I can't even begin to imagine what the hell were the producers thinking.

Why does the bear need to look so downright creepy? Did anyone in the studio even look at the Gooby mask?

I really don't see how children can enjoy this movie with such a character. It's everything but cute. The face, the voice... All adults are left thinking is that anytime a pedophile will pop out of that suit.

I fail to see what the message of the movie is, besides being a rip-off of Calvin & Hobbes without the intelligent humour. Should children use their imagination to create illusionary friends versus spending time and playing with real children just like them?
Granted I haven't seen the movie, but the trailer just kills any shred of desire that anyone could have of seeing it.

Speaking of which, what's with the amateurish trailer? Is the editor brain dead?
Any average film student would have picked better cuts and edited in a smoother and more coherent manner.
And using Comic Sans as a font... Seriously.